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"грАД" (бг)

(en. град - city; АД - HELL)

large format typographic sculpture

(3 m x 10 m x 60 cm)

Plovdiv, Bulgaria

2022


"грАД" looks at the language through the lens of the set theory and uses the visual perception of the written text. In Bulgarian "град" means "city", and the second half of the word is "ад", which means "hell". "грАД" is a scenario of only two words, but it tells the stories of many cities and countless human destinies.

It seems as if in an imaginary past "грАД" was conceived and installed as a massive and imposing monument to the city. The city as an institution. The city as the centre of human civilization, prosperity and culture. The city as a dream and an object of desire. The city as a powerful attraction. In the present, the viewer witnesses the result of how time, natural forces, and perhaps most of all, the human factor have taken away the city's grandeur and charm, and turned it into an inferno. "Г" and "Р" have replaced their proud monumental vertical position with a horizontal one. They have turned into a kind of ruin, resting in the dust of the street and can be mistaken for a non-standard type of urban furniture. "АД" becomes a city landmark, oppressive with its size and warning with its brevity.

"грАД" visualizes the duality of the city - a continuous cycle and dynamic between the city as an object and source of desire and the burden of the urban reality and everyday life. "грАД" is a process in which we, tired but unfailingly motivated, are seeking balance in the midst of chaos and randomness.

"грАД" was installed 3 – 12 September 2022, in a central location in the city of Plovdiv, Bulgaria as part of the Week of Contemporary Art. Not planned, but expected, it turned into interactive typographical installation. Daily differed meanings were created: град - city; гад – badass; ад – hell and in the day of the deinstallation only "A" was standing, A? (en. Huh?) or A! (en. Eh!).

click on the photo for more грАД views



“Beim Gendern entsteht Urin” (de)
(en: “Gendering produces urine”)
“Beim Gendern entsteht Gin” (de)
(en: “Gendering produces gin”)
Visual poems
2025
Intervention in Kunsthaus Graz, Graz, Austria on the occasion of international women's day, 8th of March 2025
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My Blog
challengedgames.blogspot.co.at

The CHAlleNGED GAMES blog was conceived with the hope to stimulate divergence thinking and challenge the viewer to rethink one's routines and shift his/her perspective on the status quo.

The blog was initially  dedicated to the CHAlleNGED GAMES series and seeks for extended meaning in playing and its relation to aspects of human existence and production.

As with the time I started to experiment with another system - the language, to apply mathematical logic and seek patterns in words, in the last years my publications are mostly about this part of my work.

CHAlleNGED Games
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st.art

Author: Veronika Tzekova
Publish Date: September 27, 2010
Dimensions: 18 x 18 cm, 70 pages
Language: English/Italian

As a manner of artistic creation in many of my recent works I employ existing urban situations, objects, visuals, texts and just add often a small detail, which significantly changes their meaning and/or function.

St.art book includes art works in the period 2004-2010, some still in progress at the time and some as ideas developed during 2010. The selection is made to guide the viewer through an artistic process that lead to the birth of ideas such as Space NRGZers and Dadissuasori.

The book ends with a couple of blank pages, which are to e filled in with sketches and ideas for new works employing the same approach. 

Vimeo




Veronika Tzekova veronika.tzekova@gmail.com